Business and Money books
Hardcover: 144 pages
Publisher: McGraw-Hill; 1 edition (March 26, 2004)
Product Dimensions: 5.3 x 0.8 x 7.9 inches
Amazon Rank: 509483
Format: PDF ePub TXT book
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, ...
Jack Trout On Strategy reviews:
If you have never read Jack Trout, this is a starting point--it was for me. And I will be going back and reading several of his earlier works including The 22 Immutable Laws of Marketing and Positioni...
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