Challenging The Big Brands: How New Brands Win Market Share With Innovative Design ebook

Details

Arts and Photography books
Paperback: 176 pages
Publisher: Rockport Pub (October 30, 2004)
Language: English
ISBN-10: 1592530931
ISBN-13: 978-1592530939
Product Dimensions: 8.5 x 0.8 x 11 inches
Amazon Rank: 7662660
Format: PDF Text TXT ebook

Today we know Gateway, Federal Express, and Virgin Atlantic Airline as market leaders, but once upon a time, they were ?challenger brands.? Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand crea...

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  • Challenging The Big Brands: How New Brands Win Market Share With Innovative Design epub
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